(left to right) Front row: Matthew Rapp, Jeselle Gonzalez Allones, Logan Oliver, Syeira Tomory, Riley Dayton and Anna Ringel; Row 2: Landon Jones, Tori Swank, Alora Bucey, Jae Barnett, Morgan Jaeger, Sarah Linder and Caitlyn Miller; Row 3: Julianna Lawrence, Shelby Singleton, Ashley Arneson, CJ Towne and Christian Boswell; Back row: Kai Crabb, Brodie Wallace, Sawyer Cross and Skyler Stamps; Not pictured: Catherine Walker
Knacktive is unique to Northwest Missouri State University as it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Knacktive's 2025 client partner is New Nodaway Humane Society of Maryville, Missouri. NNHS has retained Knacktive to develop a comprehensive marketing strategy for a planned giving campaign.
